I am a versatile Senior UX Designer at Apple with a specialization in digital product design, including UI/UX design, prototyping, and user research. Over my nearly 5 years with Apple, I have made significant contributions to various iOS and web projects, such as the redesign of the Apple Support App, the end-to-end experience design for Onsite Service and Pick-Up & Delivery, and AppleCare+ for Business Essentials.
What sets me apart is my ability to seamlessly integrate my skills in audio/visual artistry into my digital product design work. Through my storytelling, prototyping, and video editing skills, I create captivating user experiences that blend form and function.
My passion for creating captivating user experiences stems from my early experiences in design and development. Growing up, I spent summers in my father's Internet cafe in Mexico, where I taught myself coding and design. This ignited my career and nurtured my desire to work at the intersection of arts and technology.
When approaching a new project, I prioritize a customer-centric approach, examining different starting points for a customer's journey and leveraging customer research insights. This ensures that I create meaningful experiences that resonate with users.
What truly makes me a valuable asset to any team is my excellent intrapersonal skills, enabling me to collaborate effectively with diverse groups of people.
Always on the move, I also teach yoga, mix music, and mentor design students at the UC Berkeley Extension. For more information about my career, view my resume.