HELLO, I'M ELISHA

Senior Product Designer · Audiovisual Artist · Mentor

I'm a Senior Product Designer at Apple with 8 years at the company and over a decade of industry experience. I specialize in generative AI experiences, complex system workflows, and end-to-end product design across iOS and web, and I work as a design engineer, using Claude Code to build and ship on production code alongside engineers.
                                   
My work has shaped customer-facing products used across Apple's support ecosystem including the Apple Support App, AppleCare+ for Business Essentials, Onsite Repair, and Apple Support Assistant, an AI-powered support feature. I work across the full design lifecycle: discovery and user research, interaction design, prototyping, and production-ready systems.

Most recently, I led the build of a design system directly on our production code, moving handoff from static mocks to working prototypes for a 22-person design and engineering team.

What makes my perspective unusual is that I taught myself to code and design at the same time. I spent summers in my father's internet café in Mexico building websites, learning both together rather than one after the other, and that's still how I work: I build fully functional, code-ready prototypes for product features, not just static mocks. So when the opportunity came to build that system on production code, it felt like a natural extension of how I already work, not a leap.

Outside of Apple, I teach yoga, DJ, and mentor design students at UC Berkeley Extension.

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A photo of Elisha in front of decorative lighting.
2015-2017
Eden
Product & Interactive Designer
2014-2015
Homejoy
UI/UX Designer
2018-2022
2018 - CURRENT
2017-2018
Apple
Senior Product Designer
Hero Digital
UX Designer, Onsite Contractor at Apple
UC Berkeley Extension, UI Design
Teaching Assistant 2019, Mentor 2018–2024
2010-2014
UC Davis
B.A. of Design, Digital Communications
Minor, International Relations
Various Website Design Internships/Jobs